Thought leaders. This buzzword is a term that’s loosely used and often not backed up. When organizations talk about their thought leaders, they mean the experts in their organization. They set the expectation of delivering insight that is distinctive and – dare we say – provocative.
Years ago the saying "content is king" was all the buzz. Today that phrase should be "content consistency is king." But the truth is consistency is still a huge challenge for marketers when it comes to delivering messaging across multiple channels, especially the plethora of social media channels. Industry experts estimate that almost 75% of blog posts, for example, don't reflect a corporate message.
Henry Ford. Dr. W. Edwards Deming. Steve Jobs. Each of these iconic leaders understood the importance of staying relevant as the key to engaging in meaningful conversations with customers.
The truth is, it really doesn’t matter how superior your product or service is, compared to the competition. What matters is communicating a message that is relevant and meaningful to your target audience.