Client :: AmerisourceBergen Specialty Group
Challenge :: AmerisourceBergen Specialty Group (ABSG), a $6 billion dollar specialty
pharmaceutical company, acquired nine smaller companies in a very short period of time. As a
result, they looked like nine different companies with inconsistent branding, messaging and
positioning. They also needed an integrated strategic marketing plan that would build brand
awareness in the market place.
Solution :: ABSG turned to OnMessage to develop a comprehensive corporate message, brand
and marketing strategy that incorporated all the new facets of their business. Once the
messaging framework was developed, OnMessage developed integrated marketing materials,
sales tools, direct mail, advertising and web-marketing campaigns.
Results :: Now ABSG has consistent messaging, marketing materials and demand generation
campaigns that are being leveraged in the market place. The company’s sales team also has
the messaging and tools they need to tell the compelling ABSG story to customers, partners and
prospects.
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